Deal Sheet: 2026 Sequoia Platinum 4WD

Kendall Toyota of Fairbanks · Fairbanks, AK · VIN: 7SVAAABA8TX096426

Negotiation Guide

Opening Offer

$85,089

Fair Price

$86,589

Walk Away Above

$87,048

• Recent buyers paid ~$919 below MSRP

Price Breakdown

Est. Dealer Cost$77,882

Est. Invoice$79,632

Holdback (est.)$1,750

MSRP (Sticker)$87,508

Dealer Add-Ons (DIA)+$695

Asking Price$88,502

Markup+$994

Markup includes $695 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$10,620

Percentile90% of inventory is priced lower

Days on Lot55 days

What Others Paid (Last 30 Days)

Cars Sold864

Avg Markup-$919

Median Markup$0

Best Deal-$11,401

Worst Deal+$7,587

% Sold Below MSRP70%

Avg Days to Sell39 days

Dealer Profile

Inventory77 vehicles

Avg Markup (All Models)+$847

Avg Markup (Sequoia)+$994

% Below MSRP13%

Avg Days to Sell52 days

Avg Sold Markup+$648

Price History

May 28, 2026$88,203 → $88,502(+$299)

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