Deal Sheet: 2026 Sequoia TRD Pro 4WD

Toyota of Madisonville · Madisonville, KY · VIN: 7SVAAABA8TX094532

Negotiation Guide

Opening Offer

$83,714

Fair Price

$85,214

Walk Away Above

$85,416

• Recent buyers paid ~$276 above MSRP
• Sitting 52 days (avg 29) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$76,199

Est. Invoice$77,911

Holdback$1,712

MSRP (Sticker)$85,617

Dealer Add-Ons (DIA)+$899

Asking Price$86,415

Markup+$798

Dealer Margin on This Car$10,216

Percentile80% of inventory is priced lower

Days on Lot52 days

What Others Paid (Last 30 Days)

Cars Sold810

Avg Markup+$276

Median Markup$0

Best Deal-$11,575

Worst Deal+$11,720

% Sold Below MSRP66%

Avg Days to Sell29 days

Dealer Profile

Inventory145 vehicles

Avg Markup (All Models)-$323

Avg Markup (Sequoia)+$798

% Below MSRP63%

Avg Days to Sell32 days

Avg Sold Markup-$276

Price History

May 13, 2026$86,516 → $87,415(+$899)

May 27, 2026$87,415 → $86,415(-$1,000)

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