Deal Sheet: 2026 Sequoia Platinum 4WD

Rochester Toyota · Rochester, NH · VIN: 7SVAAABA7TX35E844

Negotiation Guide

Opening Offer

$83,266

Fair Price

$84,766

Walk Away Above

$85,225

• Recent buyers paid ~$919 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$76,260

Est. Invoice$77,973

Holdback (est.)$1,714

MSRP (Sticker)$85,685

Dealer Add-Ons (DIA)+$199

Asking Price$85,884

Markup+$199

Markup includes $199 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$9,624

Percentile74% of inventory is priced lower

Days on Lot4 days

What Others Paid (Last 30 Days)

Cars Sold864

Avg Markup-$919

Median Markup$0

Best Deal-$11,401

Worst Deal+$7,587

% Sold Below MSRP70%

Avg Days to Sell39 days

Dealer Profile

Inventory240 vehicles

Avg Markup (All Models)+$75

Avg Markup (Sequoia)+$119

% Below MSRP20%

Avg Days to Sell35 days

Avg Sold Markup+$154

Price History

Jul 19, 2026$86,487 → $85,884(-$603)

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