Deal Sheet: 2026 Sequoia Platinum 4WD

Wilson Toyota · Ames, IA · VIN: 7SVAAABA7TX34H800

Negotiation Guide

Opening Offer

$84,363

Fair Price

$85,863

Walk Away Above

$86,322

• Recent buyers paid ~$919 below MSRP

Price Breakdown

Est. Dealer Cost$77,236

Est. Invoice$78,972

Holdback (est.)$1,736

MSRP (Sticker)$86,782

Asking Price$86,962

Markup+$180

Est. Dealer Margin on This Car$9,726

Percentile74% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold864

Avg Markup-$919

Median Markup$0

Best Deal-$11,401

Worst Deal+$7,587

% Sold Below MSRP70%

Avg Days to Sell39 days

Dealer Profile

Inventory243 vehicles

Avg Markup (All Models)-$227

Avg Markup (Sequoia)-$53

% Below MSRP19%

Avg Days to Sell31 days

Avg Sold Markup-$46

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