Deal Sheet: 2026 Sequoia Platinum 4WD

Smart Motors Toyota · Madison, WI · VIN: 7SVAAABA7TX32F800

Negotiation Guide

Opening Offer

$86,339

Fair Price

$87,839

Walk Away Above

$88,298

• Recent buyers paid ~$919 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$78,995

Est. Invoice$80,770

Holdback (est.)$1,775

MSRP (Sticker)$88,758

Asking Price$88,758

Markup$0

Est. Dealer Margin on This Car$9,763

Percentile68% of inventory is priced lower

Days on Lot18 days

What Others Paid (Last 30 Days)

Cars Sold864

Avg Markup-$919

Median Markup$0

Best Deal-$11,401

Worst Deal+$7,587

% Sold Below MSRP70%

Avg Days to Sell39 days

Dealer Profile

Inventory201 vehicles

Avg Markup (All Models)-$2,043

Avg Markup (Sequoia)$0

% Below MSRP100%

Avg Days to Sell23 days

Avg Sold Markup-$1,719

Price History

Jul 17, 2026$88,908 → $88,758(-$150)

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