Deal Sheet: 2026 Sequoia TRD Pro 4WD

Findlay Toyota · Henderson, NV · VIN: 7SVAAABA7TX32E565

Negotiation Guide

Opening Offer

$87,457

Fair Price

$88,957

Walk Away Above

$88,827

• Recent buyers paid ~$259 above MSRP

Price Breakdown

Est. Dealer Cost$78,941

Est. Invoice$80,715

Holdback (est.)$1,774

MSRP (Sticker)$88,698

Dealer Add-Ons (DIA)+$1,595

Asking Price$90,792

Markup+$2,094

Markup includes $1,595 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$11,851

Percentile91% of inventory is priced lower

Days on Lot14 days

What Others Paid (Last 30 Days)

Cars Sold668

Avg Markup+$259

Median Markup$0

Best Deal-$7,250

Worst Deal+$11,494

% Sold Below MSRP61%

Avg Days to Sell32 days

Dealer Profile

Inventory952 vehicles

Avg Markup (All Models)+$1,313

Avg Markup (Sequoia)+$2,094

% Below MSRP19%

Avg Days to Sell31 days

Avg Sold Markup+$1,021

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