Deal Sheet: 2026 Sequoia Platinum 4WD

Heartland Toyota · Bremerton, WA · VIN: 7SVAAABA7TX31I328

Negotiation Guide

Opening Offer

$84,344

Fair Price

$85,844

Walk Away Above

$86,303

• Recent buyers paid ~$919 below MSRP

Price Breakdown

Est. Dealer Cost$77,219

Est. Invoice$78,954

Holdback (est.)$1,735

MSRP (Sticker)$86,763

Asking Price$86,663

Markup-$100

Est. Dealer Margin on This Car$9,444

Percentile28% of inventory is priced lower

Days on Lot19 days

What Others Paid (Last 30 Days)

Cars Sold864

Avg Markup-$919

Median Markup$0

Best Deal-$11,401

Worst Deal+$7,587

% Sold Below MSRP70%

Avg Days to Sell39 days

Dealer Profile

Inventory460 vehicles

Avg Markup (All Models)-$478

Avg Markup (Sequoia)-$213

% Below MSRP67%

Avg Days to Sell37 days

Avg Sold Markup-$652

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