Deal Sheet: 2026 Sequoia Platinum 4WD

Heartland Toyota · Bremerton, WA · VIN: 7SVAAABA7TX30C520

Negotiation Guide

Opening Offer

$85,274

Fair Price

$86,774

Walk Away Above

$87,233

• Recent buyers paid ~$919 below MSRP

Price Breakdown

Est. Dealer Cost$78,047

Est. Invoice$79,801

Holdback (est.)$1,754

MSRP (Sticker)$87,693

Asking Price$87,593

Markup-$100

Est. Dealer Margin on This Car$9,546

Percentile28% of inventory is priced lower

Days on Lot34 days

What Others Paid (Last 30 Days)

Cars Sold864

Avg Markup-$919

Median Markup$0

Best Deal-$11,401

Worst Deal+$7,587

% Sold Below MSRP70%

Avg Days to Sell39 days

Dealer Profile

Inventory460 vehicles

Avg Markup (All Models)-$478

Avg Markup (Sequoia)-$213

% Below MSRP67%

Avg Days to Sell37 days

Avg Sold Markup-$652

Price History

Jun 20, 2026$86,693 → $86,893(+$200)

Jul 1, 2026$86,893 → $87,593(+$700)

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