Deal Sheet: 2026 Sequoia Platinum 4WD

Gettel Toyota of Lakewood · Bradenton, FL · VIN: 7SVAAABA7TX30A959

Negotiation Guide

Opening Offer

$85,013

Fair Price

$86,513

Walk Away Above

$86,972

• Recent buyers paid ~$919 below MSRP

Price Breakdown

Est. Dealer Cost$77,814

Est. Invoice$79,563

Holdback (est.)$1,749

MSRP (Sticker)$87,432

Asking Price$87,432

Markup$0

Est. Dealer Margin on This Car$9,618

Percentile68% of inventory is priced lower

Days on Lot18 days

What Others Paid (Last 30 Days)

Cars Sold864

Avg Markup-$919

Median Markup$0

Best Deal-$11,401

Worst Deal+$7,587

% Sold Below MSRP70%

Avg Days to Sell39 days

Dealer Profile

Inventory327 vehicles

Avg Markup (All Models)-$2,162

Avg Markup (Sequoia)$0

% Below MSRP99%

Avg Days to Sell23 days

Avg Sold Markup-$810

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