Deal Sheet: 2026 Sequoia Platinum 4WD

Byers Toyota · Delaware, OH · VIN: 7SVAAABA7TX29D768

Negotiation Guide

Opening Offer

$86,614

Fair Price

$88,114

Walk Away Above

$88,573

• Recent buyers paid ~$919 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$79,239

Est. Invoice$81,020

Holdback (est.)$1,781

MSRP (Sticker)$89,033

Asking Price$89,033

Markup$0

Est. Dealer Margin on This Car$9,794

Percentile68% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold864

Avg Markup-$919

Median Markup$0

Best Deal-$11,401

Worst Deal+$7,587

% Sold Below MSRP70%

Avg Days to Sell39 days

Dealer Profile

Inventory157 vehicles

Avg Markup (All Models)-$1,160

Avg Markup (Sequoia)-$313

% Below MSRP100%

Avg Days to Sell30 days

Avg Sold Markup-$806

Price History

Jun 9, 2026$85,283 → $89,651(+$4,368)

Jun 27, 2026$89,651 → $90,351(+$700)

Jul 6, 2026$90,351 → $89,033(-$1,318)

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