Deal Sheet: 2026 Sequoia Platinum 4WD

Moses Toyota of Morgantown · Morgantown, WV · VIN: 7SVAAABA7TX29D432

Negotiation Guide

Opening Offer

$83,504

Fair Price

$85,004

Walk Away Above

$85,463

• Recent buyers paid ~$919 below MSRP

Price Breakdown

Est. Dealer Cost$76,471

Est. Invoice$78,190

Holdback (est.)$1,718

MSRP (Sticker)$85,923

Asking Price$85,923

Markup$0

Est. Dealer Margin on This Car$9,452

Percentile68% of inventory is priced lower

Days on Lot48 days

What Others Paid (Last 30 Days)

Cars Sold864

Avg Markup-$919

Median Markup$0

Best Deal-$11,401

Worst Deal+$7,587

% Sold Below MSRP70%

Avg Days to Sell39 days

Dealer Profile

Inventory192 vehicles

Avg Markup (All Models)-$1,649

Avg Markup (Sequoia)$0

% Below MSRP99%

Avg Days to Sell34 days

Avg Sold Markup-$1,179

Price History

Jun 27, 2026$85,223 → $85,923(+$700)

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