Deal Sheet: 2026 Sequoia TRD Pro 4WD

Parkersburg Toyota · Parkersburg, WV · VIN: 7SVAAABA7TX100918

Negotiation Guide

Opening Offer

$87,484

Fair Price

$88,984

Walk Away Above

$88,854

• Recent buyers paid ~$259 above MSRP

Price Breakdown

Est. Dealer Cost$78,965

Est. Invoice$80,740

Holdback (est.)$1,775

MSRP (Sticker)$88,725

Asking Price$89,300

Markup+$575

Est. Dealer Margin on This Car$10,335

Percentile78% of inventory is priced lower

Days on Lot10 days

What Others Paid (Last 30 Days)

Cars Sold668

Avg Markup+$259

Median Markup$0

Best Deal-$7,250

Worst Deal+$11,494

% Sold Below MSRP61%

Avg Days to Sell32 days

Dealer Profile

Inventory116 vehicles

Avg Markup (All Models)+$575

Avg Markup (Sequoia)+$575

% Below MSRP0%

Avg Days to Sell25 days

Avg Sold Markup+$495

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