Deal Sheet: 2026 Sequoia TRD Pro 4WD

Fowler Toyota · Norman, OK · VIN: 7SVAAABA7TX100448

Negotiation Guide

Opening Offer

$85,687

Fair Price

$87,187

Walk Away Above

$87,057

• Recent buyers paid ~$259 above MSRP

Price Breakdown

Est. Dealer Cost$77,366

Est. Invoice$79,104

Holdback (est.)$1,739

MSRP (Sticker)$86,928

Dealer Add-Ons (DIA)+$5,395

Asking Price$92,922

Markup+$5,994

Markup includes $5,395 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$15,556

Percentile98% of inventory is priced lower

Days on Lot4 days

What Others Paid (Last 30 Days)

Cars Sold668

Avg Markup+$259

Median Markup$0

Best Deal-$7,250

Worst Deal+$11,494

% Sold Below MSRP61%

Avg Days to Sell32 days

Dealer Profile

Inventory256 vehicles

Avg Markup (All Models)+$254

Avg Markup (Sequoia)+$1,498

% Below MSRP52%

Avg Days to Sell23 days

Avg Sold Markup+$772

Price History

Jul 18, 2026$87,527 → $92,922(+$5,395)

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