Deal Sheet: 2026 Sequoia Platinum 4WD

Parkersburg Toyota · Parkersburg, WV · VIN: 7SVAAABA7TX098555

Negotiation Guide

Opening Offer

$83,313

Fair Price

$84,813

Walk Away Above

$85,272

• Recent buyers paid ~$919 below MSRP

Price Breakdown

Est. Dealer Cost$76,301

Est. Invoice$78,016

Holdback (est.)$1,715

MSRP (Sticker)$85,732

Asking Price$86,307

Markup+$575

Est. Dealer Margin on This Car$10,006

Percentile83% of inventory is priced lower

Days on Lot35 days

What Others Paid (Last 30 Days)

Cars Sold864

Avg Markup-$919

Median Markup$0

Best Deal-$11,401

Worst Deal+$7,587

% Sold Below MSRP70%

Avg Days to Sell39 days

Dealer Profile

Inventory116 vehicles

Avg Markup (All Models)+$575

Avg Markup (Sequoia)+$575

% Below MSRP0%

Avg Days to Sell25 days

Avg Sold Markup+$497

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