Deal Sheet: 2026 Sequoia Platinum 4WD

Kings Toyota · Cincinnati, OH · VIN: 7SVAAABA7TX096921

Negotiation Guide

Opening Offer

$85,239

Fair Price

$86,739

Walk Away Above

$87,198

• Recent buyers paid ~$919 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$78,016

Est. Invoice$79,769

Holdback (est.)$1,753

MSRP (Sticker)$87,658

Asking Price$87,086

Markup-$572

Est. Dealer Margin on This Car$9,070

Percentile25% of inventory is priced lower

Days on Lot50 days

What Others Paid (Last 30 Days)

Cars Sold864

Avg Markup-$919

Median Markup$0

Best Deal-$11,401

Worst Deal+$7,587

% Sold Below MSRP70%

Avg Days to Sell39 days

Dealer Profile

Inventory421 vehicles

Avg Markup (All Models)-$316

Avg Markup (Sequoia)+$97

% Below MSRP48%

Avg Days to Sell27 days

Avg Sold Markup-$157

Price History

Jun 10, 2026$87,658 → $88,106(+$448)

Jul 3, 2026$88,106 → $87,086(-$1,020)

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