Deal Sheet: 2026 Sequoia TRD Pro 4WD

Viva Toyota of Las Cruces · Las Cruces, NM · VIN: 7SVAAABA7TX095185

Negotiation Guide

Opening Offer

$84,201

Fair Price

$85,701

Walk Away Above

$85,800

• Recent buyers paid ~$276 above MSRP
• Sitting 45 days (avg 29) — extra leverage

Price Breakdown

Est. Dealer Cost$76,450

Est. Invoice$78,168

Holdback$1,718

MSRP (Sticker)$85,899

Asking Price$85,899

Markup$0

Dealer Margin on This Car$9,449

Percentile59% of inventory is priced lower

Days on Lot45 days

What Others Paid (Last 30 Days)

Cars Sold810

Avg Markup+$276

Median Markup$0

Best Deal-$11,575

Worst Deal+$11,720

% Sold Below MSRP66%

Avg Days to Sell29 days

Dealer Profile

Inventory215 vehicles

Avg Markup (All Models)+$285

Avg Markup (Sequoia)+$712

% Below MSRP81%

Avg Days to Sell35 days

Avg Sold Markup+$193

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