Deal Sheet: 2026 Sequoia Platinum 4WD

Dolan Toyota · Reno, NV · VIN: 7SVAAABA7TX090066

Negotiation Guide

Opening Offer

$83,943

Fair Price

$85,443

Walk Away Above

$85,902

• Recent buyers paid ~$919 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$76,862

Est. Invoice$78,589

Holdback (est.)$1,727

MSRP (Sticker)$86,362

Dealer Add-Ons (DIA)+$1,348

Asking Price$86,362

Markup$0

Est. Dealer Margin on This Car$9,500

Percentile68% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold864

Avg Markup-$919

Median Markup$0

Best Deal-$11,401

Worst Deal+$7,587

% Sold Below MSRP70%

Avg Days to Sell39 days

Dealer Profile

Inventory552 vehicles

Avg Markup (All Models)-$2,503

Avg Markup (Sequoia)-$690

% Below MSRP92%

Avg Days to Sell49 days

Avg Sold Markup-$932

Price History

Jun 27, 2026$86,362 → $87,710(+$1,348)

Jun 28, 2026$87,710 → $86,362(-$1,348)

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