Deal Sheet: 2026 Sequoia Platinum 4WD

Findlay Toyota · Henderson, NV · VIN: 7SVAAABA6TX35H573

Negotiation Guide

Opening Offer

$86,722

Fair Price

$88,222

Walk Away Above

$88,677

• Recent buyers paid ~$911 below MSRP

Price Breakdown

Est. Dealer Cost$79,328

Est. Invoice$81,111

Holdback (est.)$1,783

MSRP (Sticker)$89,133

Dealer Add-Ons (DIA)+$1,595

Asking Price$91,227

Markup+$2,094

Markup includes $1,595 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$11,899

Percentile96% of inventory is priced lower

Days on Lot7 days

What Others Paid (Last 30 Days)

Cars Sold846

Avg Markup-$911

Median Markup$0

Best Deal-$11,401

Worst Deal+$7,587

% Sold Below MSRP70%

Avg Days to Sell39 days

Dealer Profile

Inventory952 vehicles

Avg Markup (All Models)+$1,313

Avg Markup (Sequoia)+$2,094

% Below MSRP19%

Avg Days to Sell31 days

Avg Sold Markup+$1,019

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