Deal Sheet: 2026 Sequoia Platinum 4WD

Smart Motors Toyota · Madison, WI · VIN: 7SVAAABA6TX32F593

Negotiation Guide

Opening Offer

$83,714

Fair Price

$85,214

Walk Away Above

$85,673

• Recent buyers paid ~$919 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$76,658

Est. Invoice$78,381

Holdback (est.)$1,723

MSRP (Sticker)$86,133

Asking Price$86,133

Markup$0

Est. Dealer Margin on This Car$9,475

Percentile68% of inventory is priced lower

Days on Lot19 days

What Others Paid (Last 30 Days)

Cars Sold864

Avg Markup-$919

Median Markup$0

Best Deal-$11,401

Worst Deal+$7,587

% Sold Below MSRP70%

Avg Days to Sell39 days

Dealer Profile

Inventory201 vehicles

Avg Markup (All Models)-$2,043

Avg Markup (Sequoia)$0

% Below MSRP100%

Avg Days to Sell22 days

Avg Sold Markup-$1,709

Price History

Jul 17, 2026$86,283 → $86,133(-$150)

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