Deal Sheet: 2026 Sequoia Platinum 4WD

Wesley Chapel Toyota · Wesley Chapel, FL · VIN: 7SVAAABA6TX30C539

Negotiation Guide

Opening Offer

$85,876

Fair Price

$87,376

Walk Away Above

$87,835

• Recent buyers paid ~$919 below MSRP

Price Breakdown

Est. Dealer Cost$78,583

Est. Invoice$80,348

Holdback (est.)$1,766

MSRP (Sticker)$88,295

Asking Price$88,295

Markup$0

Est. Dealer Margin on This Car$9,712

Percentile68% of inventory is priced lower

Days on Lot18 days

What Others Paid (Last 30 Days)

Cars Sold864

Avg Markup-$919

Median Markup$0

Best Deal-$11,401

Worst Deal+$7,587

% Sold Below MSRP70%

Avg Days to Sell39 days

Dealer Profile

Inventory453 vehicles

Avg Markup (All Models)-$1,535

Avg Markup (Sequoia)$0

% Below MSRP100%

Avg Days to Sell22 days

Avg Sold Markup-$1,382

Price History

Jul 16, 2026$88,265 → $88,295(+$30)

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