Deal Sheet: 2026 Sequoia Platinum 4WD

Milton Ruben Toyota of Augusta · Augusta, GA · VIN: 7SVAAABA6TX29D194

Negotiation Guide

Opening Offer

$83,967

Fair Price

$85,467

Walk Away Above

$85,922

• Recent buyers paid ~$911 below MSRP

Price Breakdown

Est. Dealer Cost$76,876

Est. Invoice$78,604

Holdback (est.)$1,728

MSRP (Sticker)$86,378

Asking Price$86,378

Markup$0

Est. Dealer Margin on This Car$9,502

Percentile68% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold846

Avg Markup-$911

Median Markup$0

Best Deal-$11,401

Worst Deal+$7,587

% Sold Below MSRP70%

Avg Days to Sell39 days

Dealer Profile

Inventory269 vehicles

Avg Markup (All Models)$0

Avg Markup (Sequoia)$0

% Below MSRP100%

Avg Days to Sell19 days

Avg Sold Markup+$5

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