Deal Sheet: 2026 Sequoia Platinum 4WD

Toyota of Santa Fe · Santa Fe, NM · VIN: 7SVAAABA6TX100506

Negotiation Guide

Opening Offer

$84,109

Fair Price

$85,609

Walk Away Above

$86,068

• Recent buyers paid ~$919 below MSRP

Price Breakdown

Est. Dealer Cost$77,010

Est. Invoice$78,740

Holdback (est.)$1,731

MSRP (Sticker)$86,528

Asking Price$86,907

Markup+$379

Est. Dealer Margin on This Car$9,897

Percentile78% of inventory is priced lower

Days on Lot14 days

What Others Paid (Last 30 Days)

Cars Sold864

Avg Markup-$919

Median Markup$0

Best Deal-$11,401

Worst Deal+$7,587

% Sold Below MSRP70%

Avg Days to Sell39 days

Dealer Profile

Inventory288 vehicles

Avg Markup (All Models)-$786

Avg Markup (Sequoia)+$22

% Below MSRP55%

Avg Days to Sell37 days

Avg Sold Markup-$688

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