Deal Sheet: 2026 Sequoia Platinum 4WD

I-95 Toyota of Brunswick · Brunswick, GA · VIN: 7SVAAABA6TX098661

Negotiation Guide

Opening Offer

$89,149

Fair Price

$90,649

Walk Away Above

$91,108

• Recent buyers paid ~$919 below MSRP
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$81,496

Est. Invoice$83,327

Holdback (est.)$1,831

MSRP (Sticker)$91,568

Asking Price$91,568

Markup$0

Est. Dealer Margin on This Car$10,072

Percentile68% of inventory is priced lower

Days on Lot33 days

What Others Paid (Last 30 Days)

Cars Sold864

Avg Markup-$919

Median Markup$0

Best Deal-$11,401

Worst Deal+$7,587

% Sold Below MSRP70%

Avg Days to Sell39 days

Dealer Profile

Inventory109 vehicles

Avg Markup (All Models)+$249

Avg Markup (Sequoia)+$643

% Below MSRP34%

Avg Days to Sell23 days

Avg Sold Markup-$407

Price History

Jul 8, 2026$91,568 → $92,568(+$1,000)

Jul 9, 2026$92,568 → $92,068(-$500)

Jul 14, 2026$92,068 → $91,568(-$500)

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