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Deal Sheet: 2026 Sequoia Platinum 4WD
Serra Toyota of Traverse City · Traverse City, MI · VIN: 7SVAAABA6TX092729
Negotiation Guide
Opening Offer
$83,096
Fair Price
$84,596
Walk Away Above
$85,599
- • Recent buyers paid ~$860 below MSRP
- • Sitting 93 days (avg 40) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$77,077
Est. Invoice$78,809
Holdback (est.)$1,732
MSRP (Sticker)$86,603
Asking Price$86,603
Markup$0
Est. Dealer Margin on This Car$9,526
Percentile67% of inventory is priced lower
Days on Lot93 days
What Others Paid (Last 30 Days)
Cars Sold1051
Avg Markup-$860
Median Markup$0
Best Deal-$11,401
Worst Deal+$9,995
% Sold Below MSRP70%
Avg Days to Sell40 days
Dealer Profile
Inventory154 vehicles
Avg Markup (All Models)-$1,512
Avg Markup (Sequoia)-$1,409
% Below MSRP99%
Avg Days to Sell35 days
Avg Sold Markup-$1,191
Price History
May 1, 2026$87,302 → $86,503(-$799)
Jun 16, 2026$86,503 → $86,603(+$100)
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