Deal Sheet: 2026 Sequoia Platinum 4WD

Hertrich Toyota · Milford, DE · VIN: 7SVAAABA6TX090298

Negotiation Guide

Opening Offer

$81,725

Fair Price

$83,225

Walk Away Above

$84,544

• Recent buyers paid ~$919 below MSRP
• Sitting 125 days (avg 39) — extra leverage

Price Breakdown

Est. Dealer Cost$76,417

Est. Invoice$78,134

Holdback (est.)$1,717

MSRP (Sticker)$85,862

Asking Price$85,862

Markup$0

Est. Dealer Margin on This Car$9,445

Percentile68% of inventory is priced lower

Days on Lot125 days

What Others Paid (Last 30 Days)

Cars Sold864

Avg Markup-$919

Median Markup$0

Best Deal-$11,401

Worst Deal+$7,587

% Sold Below MSRP70%

Avg Days to Sell39 days

Dealer Profile

Inventory103 vehicles

Avg Markup (All Models)-$49

Avg Markup (Sequoia)$0

% Below MSRP100%

Avg Days to Sell39 days

Avg Sold Markup-$16

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