Deal Sheet: 2026 Sequoia Platinum 4WD

McGrath Toyota of Iowa City · Iowa City, IA · VIN: 7SVAAABA5TX34H634

Negotiation Guide

Opening Offer

$84,019

Fair Price

$85,519

Walk Away Above

$85,978

• Recent buyers paid ~$919 below MSRP

Price Breakdown

Est. Dealer Cost$76,930

Est. Invoice$78,659

Holdback (est.)$1,729

MSRP (Sticker)$86,438

Asking Price$86,438

Markup$0

Est. Dealer Margin on This Car$9,508

Percentile68% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold864

Avg Markup-$919

Median Markup$0

Best Deal-$11,401

Worst Deal+$7,587

% Sold Below MSRP70%

Avg Days to Sell39 days

Dealer Profile

Inventory253 vehicles

Avg Markup (All Models)-$408

Avg Markup (Sequoia)-$740

% Below MSRP100%

Avg Days to Sell30 days

Avg Sold Markup-$341

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