Deal Sheet: 2026 Sequoia Platinum 4WD

Tony Divino Toyota · Riverdale, UT · VIN: 7SVAAABA5TX33E737

Negotiation Guide

Opening Offer

$83,979

Fair Price

$85,479

Walk Away Above

$85,938

• Recent buyers paid ~$919 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$76,894

Est. Invoice$78,622

Holdback (est.)$1,728

MSRP (Sticker)$86,398

Asking Price$86,398

Markup$0

Est. Dealer Margin on This Car$9,504

Percentile68% of inventory is priced lower

Days on Lot14 days

What Others Paid (Last 30 Days)

Cars Sold864

Avg Markup-$919

Median Markup$0

Best Deal-$11,401

Worst Deal+$7,587

% Sold Below MSRP70%

Avg Days to Sell39 days

Dealer Profile

Inventory326 vehicles

Avg Markup (All Models)-$420

Avg Markup (Sequoia)-$210

% Below MSRP99%

Avg Days to Sell31 days

Avg Sold Markup-$491

Price History

Jul 14, 2026$86,853 → $86,398(-$455)

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