Deal Sheet: 2026 Sequoia Platinum 4WD

Toyota of Montgomery · Montgomery, AL · VIN: 7SVAAABA5TX30A958

Negotiation Guide

Opening Offer

$87,676

Fair Price

$89,176

Walk Away Above

$89,606

• Recent buyers paid ~$860 below MSRP

Price Breakdown

Est. Dealer Cost$80,132

Est. Invoice$81,933

Holdback (est.)$1,801

MSRP (Sticker)$90,036

Asking Price$91,031

Markup+$995

Est. Dealer Margin on This Car$10,899

Percentile90% of inventory is priced lower

Days on Lot14 days

What Others Paid (Last 30 Days)

Cars Sold1051

Avg Markup-$860

Median Markup$0

Best Deal-$11,401

Worst Deal+$9,995

% Sold Below MSRP70%

Avg Days to Sell40 days

Dealer Profile

Inventory366 vehicles

Avg Markup (All Models)+$169

Avg Markup (Sequoia)+$33

% Below MSRP34%

Avg Days to Sell23 days

Avg Sold Markup+$48

Price History

Jul 16, 2026$91,001 → $91,031(+$30)

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