Deal Sheet: 2026 Sequoia Platinum 4WD

Cedric Theel Toyota · Bismarck, ND · VIN: 7SVAAABA5TX29C151

Negotiation Guide

Opening Offer

$84,869

Fair Price

$86,369

Walk Away Above

$86,828

• Recent buyers paid ~$919 below MSRP

Price Breakdown

Est. Dealer Cost$77,686

Est. Invoice$79,432

Holdback (est.)$1,746

MSRP (Sticker)$87,288

Asking Price$87,687

Markup+$399

Est. Dealer Margin on This Car$10,001

Percentile79% of inventory is priced lower

Days on Lot48 days

What Others Paid (Last 30 Days)

Cars Sold864

Avg Markup-$919

Median Markup$0

Best Deal-$11,401

Worst Deal+$7,587

% Sold Below MSRP70%

Avg Days to Sell39 days

Dealer Profile

Inventory140 vehicles

Avg Markup (All Models)-$656

Avg Markup (Sequoia)+$399

% Below MSRP46%

Avg Days to Sell35 days

Avg Sold Markup-$828

Price History

Jun 27, 2026$86,887 → $87,587(+$700)

Jul 2, 2026$87,587 → $87,687(+$100)

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