Deal Sheet: 2026 Sequoia TRD Pro 4WD

North Georgia Toyota · Dalton, GA · VIN: 7SVAAABA5TX29B761

Negotiation Guide

Opening Offer

$84,366

Fair Price

$85,866

Walk Away Above

$85,736

• Recent buyers paid ~$259 above MSRP

Price Breakdown

Est. Dealer Cost$76,190

Est. Invoice$77,902

Holdback (est.)$1,712

MSRP (Sticker)$85,607

Asking Price$86,233

Markup+$626

Est. Dealer Margin on This Car$10,043

Percentile80% of inventory is priced lower

Days on Lot18 days

What Others Paid (Last 30 Days)

Cars Sold668

Avg Markup+$259

Median Markup$0

Best Deal-$7,250

Worst Deal+$11,494

% Sold Below MSRP61%

Avg Days to Sell32 days

Dealer Profile

Inventory181 vehicles

Avg Markup (All Models)-$1,181

Avg Markup (Sequoia)-$470

% Below MSRP83%

Avg Days to Sell21 days

Avg Sold Markup-$814

Cheaper Sequoia TRD Pro 4WD Inventory

Hansel ToyotaPetaluma, CA

-$10,951$76,34321d

Jim Bagan ToyotaSouth Lake Tahoe, CA

-$8,687$81,36534d

Jeff Wyler Toyota of SpringfieldSpringfield, OH

-$6,442$81,45233d

Faulkner ToyotaHarrisburg, PA

-$6,354$80,67235d

Bighorn ToyotaGlenwood Springs, CO

-$6,354$79,5505d

Venice ToyotaSouth", FL

-$6,278$80,48418d

Bommarito ToyotaHazelwood, MO

-$6,257$80,72724d

Team Toyota of Glen MillsGlen Mills, PA

-$6,206$79,94974d

Toyota DirectColumbus, OH

-$6,199$78,2619d

Dick Hannah ToyotaKelso, WA

-$6,089$81,49959d