Deal Sheet: 2026 Sequoia Platinum 4WD

Natchez Toyota · Natchez, MS · VIN: 7SVAAABA5TX100724

Negotiation Guide

Opening Offer

$86,360

Fair Price

$87,860

Walk Away Above

$88,319

• Recent buyers paid ~$919 below MSRP

Price Breakdown

Est. Dealer Cost$79,013

Est. Invoice$80,789

Holdback (est.)$1,776

MSRP (Sticker)$88,779

Asking Price$89,204

Markup+$425

Est. Dealer Margin on This Car$10,191

Percentile80% of inventory is priced lower

Days on Lot11 days

What Others Paid (Last 30 Days)

Cars Sold864

Avg Markup-$919

Median Markup$0

Best Deal-$11,401

Worst Deal+$7,587

% Sold Below MSRP70%

Avg Days to Sell39 days

Dealer Profile

Inventory49 vehicles

Avg Markup (All Models)-$196

Avg Markup (Sequoia)+$142

% Below MSRP82%

Avg Days to Sell30 days

Avg Sold Markup-$15

Price History

Jul 17, 2026$88,779 → $89,204(+$425)

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