Deal Sheet: 2026 Sequoia Platinum 4WD

Cherokee County Toyota · Canton, GA · VIN: 7SVAAABA5TX099901

Negotiation Guide

Opening Offer

$88,686

Fair Price

$90,186

Walk Away Above

$90,645

• Recent buyers paid ~$919 below MSRP

Price Breakdown

Est. Dealer Cost$81,083

Est. Invoice$82,906

Holdback (est.)$1,822

MSRP (Sticker)$91,105

Asking Price$91,105

Markup$0

Est. Dealer Margin on This Car$10,022

Percentile68% of inventory is priced lower

Days on Lot22 days

What Others Paid (Last 30 Days)

Cars Sold864

Avg Markup-$919

Median Markup$0

Best Deal-$11,401

Worst Deal+$7,587

% Sold Below MSRP70%

Avg Days to Sell39 days

Dealer Profile

Inventory291 vehicles

Avg Markup (All Models)-$525

Avg Markup (Sequoia)$0

% Below MSRP98%

Avg Days to Sell24 days

Avg Sold Markup-$822

Price History

Jul 1, 2026$90,405 → $91,105(+$700)

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