Deal Sheet: 2026 Sequoia Platinum 4WD

Serra Toyota of Traverse City · Traverse City, MI · VIN: 7SVAAABA5TX098988

Negotiation Guide

Opening Offer

$84,333

Fair Price

$85,833

Walk Away Above

$86,263

• Recent buyers paid ~$860 below MSRP

Price Breakdown

Est. Dealer Cost$77,157

Est. Invoice$78,891

Holdback (est.)$1,734

MSRP (Sticker)$86,693

Asking Price$86,693

Markup$0

Est. Dealer Margin on This Car$9,536

Percentile67% of inventory is priced lower

Days on Lot26 days

What Others Paid (Last 30 Days)

Cars Sold1051

Avg Markup-$860

Median Markup$0

Best Deal-$11,401

Worst Deal+$9,995

% Sold Below MSRP70%

Avg Days to Sell40 days

Dealer Profile

Inventory157 vehicles

Avg Markup (All Models)-$1,382

Avg Markup (Sequoia)-$377

% Below MSRP99%

Avg Days to Sell35 days

Avg Sold Markup-$1,165

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