Deal Sheet: 2026 Sequoia Platinum 4WD

I-95 Toyota of Brunswick · Brunswick, GA · VIN: 7SVAAABA5TX097761

Negotiation Guide

Opening Offer

$89,060

Fair Price

$90,560

Walk Away Above

$91,019

• Recent buyers paid ~$919 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$81,416

Est. Invoice$83,246

Holdback (est.)$1,830

MSRP (Sticker)$91,479

Asking Price$90,979

Markup-$500

Est. Dealer Margin on This Car$9,563

Percentile26% of inventory is priced lower

Days on Lot43 days

What Others Paid (Last 30 Days)

Cars Sold864

Avg Markup-$919

Median Markup$0

Best Deal-$11,401

Worst Deal+$7,587

% Sold Below MSRP70%

Avg Days to Sell39 days

Dealer Profile

Inventory109 vehicles

Avg Markup (All Models)+$249

Avg Markup (Sequoia)+$643

% Below MSRP34%

Avg Days to Sell24 days

Avg Sold Markup-$399

Price History

Jul 8, 2026$91,479 → $92,479(+$1,000)

Jul 14, 2026$92,479 → $90,979(-$1,500)

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