Deal Sheet: 2026 Sequoia Platinum 4WD

Milton Ruben Toyota of Augusta · Augusta, GA · VIN: 7SVAAABA5TX092186

Negotiation Guide

Opening Offer

$86,820

Fair Price

$88,320

Walk Away Above

$89,536

• Recent buyers paid ~$919 below MSRP
• Sitting 104 days (avg 39) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$80,769

Est. Invoice$82,584

Holdback (est.)$1,815

MSRP (Sticker)$90,752

Asking Price$90,752

Markup$0

Est. Dealer Margin on This Car$9,983

Percentile68% of inventory is priced lower

Days on Lot104 days

What Others Paid (Last 30 Days)

Cars Sold864

Avg Markup-$919

Median Markup$0

Best Deal-$11,401

Worst Deal+$7,587

% Sold Below MSRP70%

Avg Days to Sell39 days

Dealer Profile

Inventory269 vehicles

Avg Markup (All Models)$0

Avg Markup (Sequoia)$0

% Below MSRP100%

Avg Days to Sell18 days

Avg Sold Markup+$5

Price History

May 6, 2026$91,250 → $91,350(+$100)

May 26, 2026$91,350 → $90,052(-$1,298)

Jul 1, 2026$90,052 → $90,752(+$700)

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