Deal Sheet: 2026 Sequoia Platinum 4WD

Heartland Toyota · Bremerton, WA · VIN: 7SVAAABA4TX33G107

Negotiation Guide

Opening Offer

$86,317

Fair Price

$87,817

Walk Away Above

$88,272

• Recent buyers paid ~$911 below MSRP

Price Breakdown

Est. Dealer Cost$78,968

Est. Invoice$80,742

Holdback (est.)$1,775

MSRP (Sticker)$88,728

Asking Price$88,628

Markup-$100

Est. Dealer Margin on This Car$9,660

Percentile28% of inventory is priced lower

Days on Lot20 days

What Others Paid (Last 30 Days)

Cars Sold846

Avg Markup-$911

Median Markup$0

Best Deal-$11,401

Worst Deal+$7,587

% Sold Below MSRP70%

Avg Days to Sell39 days

Dealer Profile

Inventory460 vehicles

Avg Markup (All Models)-$478

Avg Markup (Sequoia)-$213

% Below MSRP67%

Avg Days to Sell37 days

Avg Sold Markup-$622

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