Deal Sheet: 2026 Sequoia Platinum 4WD

Mike Johnson's Hickory Toyota · Hickory, NC · VIN: 7SVAAABA4TX32E815

Negotiation Guide

Opening Offer

$86,079

Fair Price

$87,579

Walk Away Above

$88,038

• Recent buyers paid ~$919 below MSRP

Price Breakdown

Est. Dealer Cost$78,763

Est. Invoice$80,533

Holdback (est.)$1,770

MSRP (Sticker)$88,498

Asking Price$89,298

Markup+$800

Est. Dealer Margin on This Car$10,535

Percentile89% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold864

Avg Markup-$919

Median Markup$0

Best Deal-$11,401

Worst Deal+$7,587

% Sold Below MSRP70%

Avg Days to Sell39 days

Dealer Profile

Inventory299 vehicles

Avg Markup (All Models)+$650

Avg Markup (Sequoia)+$1,300

% Below MSRP17%

Avg Days to Sell20 days

Avg Sold Markup+$611

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