Deal Sheet: 2026 Sequoia Platinum 4WD

Moses Toyota · Saint Albans, WV · VIN: 7SVAAABA4TX29B590

Negotiation Guide

Opening Offer

$83,724

Fair Price

$85,224

Walk Away Above

$85,683

• Recent buyers paid ~$919 below MSRP

Price Breakdown

Est. Dealer Cost$76,667

Est. Invoice$78,390

Holdback (est.)$1,723

MSRP (Sticker)$86,143

Asking Price$86,143

Markup$0

Est. Dealer Margin on This Car$9,476

Percentile68% of inventory is priced lower

Days on Lot48 days

What Others Paid (Last 30 Days)

Cars Sold864

Avg Markup-$919

Median Markup$0

Best Deal-$11,401

Worst Deal+$7,587

% Sold Below MSRP70%

Avg Days to Sell39 days

Dealer Profile

Inventory381 vehicles

Avg Markup (All Models)-$529

Avg Markup (Sequoia)-$875

% Below MSRP100%

Avg Days to Sell30 days

Avg Sold Markup-$564

Price History

Jul 1, 2026$85,443 → $86,143(+$700)

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