Deal Sheet: 2026 Sequoia Platinum 4WD

Janzen Toyota · Stillwater, OK · VIN: 7SVAAABA4TX100133

Negotiation Guide

Opening Offer

$83,836

Fair Price

$85,336

Walk Away Above

$85,795

• Recent buyers paid ~$919 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$76,767

Est. Invoice$78,492

Holdback (est.)$1,725

MSRP (Sticker)$86,255

Dealer Add-Ons (DIA)+$1,499

Asking Price$86,255

Markup$0

Est. Dealer Margin on This Car$9,488

Percentile68% of inventory is priced lower

Days on Lot18 days

What Others Paid (Last 30 Days)

Cars Sold864

Avg Markup-$919

Median Markup$0

Best Deal-$11,401

Worst Deal+$7,587

% Sold Below MSRP70%

Avg Days to Sell39 days

Dealer Profile

Inventory62 vehicles

Avg Markup (All Models)+$761

Avg Markup (Sequoia)$0

% Below MSRP52%

Avg Days to Sell25 days

Avg Sold Markup+$408

Price History

Jul 16, 2026$86,255 → $87,754(+$1,499)

Jul 17, 2026$87,754 → $86,255(-$1,499)

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