Deal Sheet: 2026 Sequoia Platinum 4WD

Doc's Toyota · Philadelphia, MS · VIN: 7SVAAABA4TX099937

Negotiation Guide

Opening Offer

$83,904

Fair Price

$85,404

Walk Away Above

$85,863

• Recent buyers paid ~$919 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$76,827

Est. Invoice$78,554

Holdback (est.)$1,726

MSRP (Sticker)$86,323

Asking Price$85,823

Markup-$500

Est. Dealer Margin on This Car$8,996

Percentile26% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold864

Avg Markup-$919

Median Markup$0

Best Deal-$11,401

Worst Deal+$7,587

% Sold Below MSRP70%

Avg Days to Sell39 days

Dealer Profile

Inventory126 vehicles

Avg Markup (All Models)-$633

Avg Markup (Sequoia)-$250

% Below MSRP100%

Avg Days to Sell27 days

Avg Sold Markup-$958

Price History

Jul 2, 2026$85,623 → $86,323(+$700)

Jul 6, 2026$86,323 → $85,823(-$500)

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