Deal Sheet: 2026 Sequoia Platinum 4WD

Bob Johnson Toyota · Rochester, NY · VIN: 7SVAAABA4TX099243

Negotiation Guide

Opening Offer

$85,141

Fair Price

$86,641

Walk Away Above

$87,100

• Recent buyers paid ~$919 below MSRP

Price Breakdown

Est. Dealer Cost$77,928

Est. Invoice$79,680

Holdback (est.)$1,751

MSRP (Sticker)$87,560

Asking Price$87,560

Markup$0

Est. Dealer Margin on This Car$9,632

Percentile68% of inventory is priced lower

Days on Lot28 days

What Others Paid (Last 30 Days)

Cars Sold864

Avg Markup-$919

Median Markup$0

Best Deal-$11,401

Worst Deal+$7,587

% Sold Below MSRP70%

Avg Days to Sell39 days

Dealer Profile

Inventory491 vehicles

Avg Markup (All Models)-$29

Avg Markup (Sequoia)$0

% Below MSRP100%

Avg Days to Sell34 days

Avg Sold Markup-$178

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