Deal Sheet: 2026 Sequoia Platinum 4WD

Bergeron Toyota · Iron Mountain, MI · VIN: 7SVAAABA4TX086380

Negotiation Guide

Opening Offer

$81,698

Fair Price

$83,198

Walk Away Above

$84,485

• Recent buyers paid ~$860 below MSRP
• Sitting 133 days (avg 40) — extra leverage

Price Breakdown

Est. Dealer Cost$76,338

Est. Invoice$78,053

Holdback (est.)$1,715

MSRP (Sticker)$85,773

Asking Price$85,773

Markup$0

Est. Dealer Margin on This Car$9,435

Percentile67% of inventory is priced lower

Days on Lot133 days

What Others Paid (Last 30 Days)

Cars Sold1051

Avg Markup-$860

Median Markup$0

Best Deal-$11,401

Worst Deal+$9,995

% Sold Below MSRP70%

Avg Days to Sell40 days

Dealer Profile

Inventory19 vehicles

Avg Markup (All Models)$0

Avg Markup (Sequoia)$0

% Below MSRP100%

Avg Days to Sell48 days

Avg Sold Markup$0

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