Deal Sheet: 2026 Sequoia Platinum 4WD

McGrath Toyota of Iowa City · Iowa City, IA · VIN: 7SVAAABA3TX32H799

Negotiation Guide

Opening Offer

$85,319

Fair Price

$86,819

Walk Away Above

$87,278

• Recent buyers paid ~$919 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$78,087

Est. Invoice$79,842

Holdback (est.)$1,755

MSRP (Sticker)$87,738

Asking Price$87,738

Markup$0

Est. Dealer Margin on This Car$9,651

Percentile68% of inventory is priced lower

Days on Lot19 days

What Others Paid (Last 30 Days)

Cars Sold864

Avg Markup-$919

Median Markup$0

Best Deal-$11,401

Worst Deal+$7,587

% Sold Below MSRP70%

Avg Days to Sell39 days

Dealer Profile

Inventory253 vehicles

Avg Markup (All Models)-$408

Avg Markup (Sequoia)-$740

% Below MSRP100%

Avg Days to Sell30 days

Avg Sold Markup-$341

Price History

Jul 7, 2026$88,358 → $87,738(-$620)

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