Deal Sheet: 2026 Sequoia Platinum 4WD

Serra Toyota · Milwaukee, WI · VIN: 7SVAAABA3TX32H141

Negotiation Guide

Opening Offer

$83,654

Fair Price

$85,154

Walk Away Above

$85,613

• Recent buyers paid ~$919 below MSRP

Price Breakdown

Est. Dealer Cost$76,605

Est. Invoice$78,326

Holdback (est.)$1,721

MSRP (Sticker)$86,073

Asking Price$86,073

Markup$0

Est. Dealer Margin on This Car$9,468

Percentile68% of inventory is priced lower

Days on Lot17 days

What Others Paid (Last 30 Days)

Cars Sold864

Avg Markup-$919

Median Markup$0

Best Deal-$11,401

Worst Deal+$7,587

% Sold Below MSRP70%

Avg Days to Sell39 days

Dealer Profile

Inventory197 vehicles

Avg Markup (All Models)-$836

Avg Markup (Sequoia)-$1,600

% Below MSRP100%

Avg Days to Sell10 days

Avg Sold Markup-$915

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