Deal Sheet: 2026 Sequoia Platinum 4WD

Johnson City Toyota · Johnson City, TN · VIN: 7SVAAABA3TX32E451

Negotiation Guide

Opening Offer

$84,766

Fair Price

$86,266

Walk Away Above

$86,725

• Recent buyers paid ~$919 below MSRP

Price Breakdown

Est. Dealer Cost$77,595

Est. Invoice$79,338

Holdback (est.)$1,744

MSRP (Sticker)$87,185

Asking Price$87,185

Markup$0

Est. Dealer Margin on This Car$9,590

Percentile68% of inventory is priced lower

Days on Lot15 days

What Others Paid (Last 30 Days)

Cars Sold864

Avg Markup-$919

Median Markup$0

Best Deal-$11,401

Worst Deal+$7,587

% Sold Below MSRP70%

Avg Days to Sell39 days

Dealer Profile

Inventory305 vehicles

Avg Markup (All Models)-$2,096

Avg Markup (Sequoia)$0

% Below MSRP99%

Avg Days to Sell29 days

Avg Sold Markup-$1,721

Cheaper Sequoia Platinum 4WD Inventory

Dick Hannah ToyotaKelso, WA

-$10,273$82,10319d

Jimmy Vasser ToyotaNapa, CA

-$8,430$84,9958d

Evans ToyotaFort Wayne, IN

-$7,683$78,24048d

Columbia Gorge ToyotaThe Dalles, OR

-$7,380$83,07799d

Kendall Toyota of BendBend, OR

-$7,189$80,11491d

Edmark ToyotaNampa, ID

-$7,102$78,48632d

Edmark ToyotaNampa, ID

-$7,102$78,48640d

Sansone ToyotaAvenel, NJ

-$7,066$80,71288d

Peterson ToyotaBoise, ID

-$7,032$78,19177d

Toyota of GladstoneGladstone, OR

-$7,009$83,72891d