Deal Sheet: 2026 Sequoia Platinum 4WD

Toyota of Brookfield · Brookfield, WI · VIN: 7SVAAABA3TX30C434

Negotiation Guide

Opening Offer

$83,609

Fair Price

$85,109

Walk Away Above

$85,568

• Recent buyers paid ~$919 below MSRP

Price Breakdown

Est. Dealer Cost$76,565

Est. Invoice$78,285

Holdback (est.)$1,721

MSRP (Sticker)$86,028

Asking Price$86,028

Markup$0

Est. Dealer Margin on This Car$9,463

Percentile68% of inventory is priced lower

Days on Lot32 days

What Others Paid (Last 30 Days)

Cars Sold864

Avg Markup-$919

Median Markup$0

Best Deal-$11,401

Worst Deal+$7,587

% Sold Below MSRP70%

Avg Days to Sell39 days

Dealer Profile

Inventory274 vehicles

Avg Markup (All Models)-$7

Avg Markup (Sequoia)$0

% Below MSRP100%

Avg Days to Sell29 days

Avg Sold Markup-$832

Price History

Jun 27, 2026$85,328 → $86,028(+$700)

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