Deal Sheet: 2026 Sequoia Platinum 4WD

Don Wood Toyota · Athens, OH · VIN: 7SVAAABA3TX29B743

Negotiation Guide

Opening Offer

$84,494

Fair Price

$85,994

Walk Away Above

$86,453

• Recent buyers paid ~$919 below MSRP

Price Breakdown

Est. Dealer Cost$77,353

Est. Invoice$79,091

Holdback (est.)$1,738

MSRP (Sticker)$86,913

Asking Price$86,913

Markup$0

Est. Dealer Margin on This Car$9,560

Percentile68% of inventory is priced lower

Days on Lot48 days

What Others Paid (Last 30 Days)

Cars Sold864

Avg Markup-$919

Median Markup$0

Best Deal-$11,401

Worst Deal+$7,587

% Sold Below MSRP70%

Avg Days to Sell39 days

Dealer Profile

Inventory48 vehicles

Avg Markup (All Models)-$230

Avg Markup (Sequoia)$0

% Below MSRP100%

Avg Days to Sell34 days

Avg Sold Markup-$410

Price History

Jun 27, 2026$86,213 → $86,913(+$700)

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