Deal Sheet: 2026 Sequoia TRD Pro 4WD

North Georgia Toyota · Dalton, GA · VIN: 7SVAAABA3TX100687

Negotiation Guide

Opening Offer

$84,366

Fair Price

$85,866

Walk Away Above

$85,736

• Recent buyers paid ~$259 above MSRP

Price Breakdown

Est. Dealer Cost$76,190

Est. Invoice$77,902

Holdback (est.)$1,712

MSRP (Sticker)$85,607

Asking Price$86,233

Markup+$626

Est. Dealer Margin on This Car$10,043

Percentile80% of inventory is priced lower

Days on Lot11 days

What Others Paid (Last 30 Days)

Cars Sold668

Avg Markup+$259

Median Markup$0

Best Deal-$7,250

Worst Deal+$11,494

% Sold Below MSRP61%

Avg Days to Sell32 days

Dealer Profile

Inventory181 vehicles

Avg Markup (All Models)-$1,181

Avg Markup (Sequoia)-$470

% Below MSRP83%

Avg Days to Sell21 days

Avg Sold Markup-$814

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