Deal Sheet: 2026 Sequoia Limited 4WD

Cherokee County Toyota · Canton, GA · VIN: 7SVAAABA3TX099900

Negotiation Guide

Opening Offer

$76,864

Fair Price

$78,364

Walk Away Above

$78,612

• Recent buyers paid ~$497 below MSRP

Price Breakdown

Est. Dealer Cost$70,186

Est. Invoice$71,764

Holdback (est.)$1,577

MSRP (Sticker)$78,861

Asking Price$78,861

Markup$0

Est. Dealer Margin on This Car$8,675

Percentile65% of inventory is priced lower

Days on Lot4 days

What Others Paid (Last 30 Days)

Cars Sold672

Avg Markup-$497

Median Markup$0

Best Deal-$6,874

Worst Deal+$7,486

% Sold Below MSRP71%

Avg Days to Sell38 days

Dealer Profile

Inventory302 vehicles

Avg Markup (All Models)-$689

Avg Markup (Sequoia)$0

% Below MSRP98%

Avg Days to Sell23 days

Avg Sold Markup-$733

Price History

Jul 1, 2026$78,161 → $78,861(+$700)

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