Deal Sheet: 2026 Sequoia Limited 4WD

Cobb County Toyota · Kennesaw, GA · VIN: 7SVAAABA3TX099461

Negotiation Guide

Opening Offer

$80,200

Fair Price

$81,700

Walk Away Above

$81,948

• Recent buyers paid ~$497 below MSRP

Price Breakdown

Est. Dealer Cost$73,155

Est. Invoice$74,799

Holdback (est.)$1,644

MSRP (Sticker)$82,197

Asking Price$82,197

Markup$0

Est. Dealer Margin on This Car$9,042

Percentile65% of inventory is priced lower

Days on Lot7 days

What Others Paid (Last 30 Days)

Cars Sold672

Avg Markup-$497

Median Markup$0

Best Deal-$6,874

Worst Deal+$7,486

% Sold Below MSRP71%

Avg Days to Sell38 days

Dealer Profile

Inventory321 vehicles

Avg Markup (All Models)-$927

Avg Markup (Sequoia)+$917

% Below MSRP85%

Avg Days to Sell20 days

Avg Sold Markup-$920

Price History

Jul 1, 2026$81,497 → $82,197(+$700)

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